Although it was expected to retail starting at $275 USD, this smartwatch hits the market starting at $295 USD.
http://www.notebookcheck.net/Fossil-Q-Founder-now-available-for-purchase.154620.0.html
Just a note that the photo you are displaying is WRONG... that watch is NOT the Q Founder edition.
It is taken straight from the official product page. So are you a bot/spammer, or is the official page wrong?