During the launch event for the latest series of iPhones, many tech correspondents remarked on the company's official images which gave the impression that the devices lacked the profound notches that do in fact exist. It appears that this strategy worked too well in the case of one consumer, who is now reportedly suing Apple for misrepresenting the XS Max's appearance.
https://www.notebookcheck.net/Apple-facing-new-lawsuit-over-misleading-iPhone-XS-Max-marketing-material.381146.0.html