IHVs for laptop PCs can submit their products to Intel for compliance assessment, quality assurance, and performance tests. If they pass, then major OEMs like Acer, Huawei, Asus, or Dell will be more likely to source these optimized components for their future laptops.
https://www.notebookcheck.net/Intel-unveils-Project-Athena-Open-Labs-certification-program-to-boost-QA-standards-for-Intel-powered-laptops.420266.0.html