The new NVIDIA SHIELD TV and TV Pro have been released, and they come with an interestingly-shaped new remote. The manufacturer has partnered with Netflix to include a button that summons this app directly on it. However, Reddit users have found that it can also be turned to other uses.
https://www.notebookcheck.net/The-new-SHIELD-TV-remote-has-a-Netflix-branded-button-but-it-can-be-re-assigned-or-disabled.440607.0.html