AMD's partners have started announcing custom versions of the Radeon RX 6800 and RX 6800 XT, including a liquid-cooled card by ASUS. Gigabyte will be selling what look like reference cards, while MSI has at least a GAMING X TRIO version of the RX 6800 XT planned.
https://www.notebookcheck.net/AMD-partners-line-up-with-custom-versions-of-the-Radeon-RX-6800-and-RX-6800-XT.500545.0.html