The manufacturer is currently offering $50 off for pre-orders until August 20. Additionally, an XPG headset, backpack, and mousepad will all be bundled with every pre-order to sweeten the deal even further.
https://www.notebookcheck.net/The-surprisingly-good-ADATA-XPG-Xenia-14-is-now-shipping-starting-at-1099-USD.551762.0.html
It is surprisingly good because it sis a Intel Tiger Lake Reference design Adata hasn't done anything expect slap their sticker on it.