Users in Europe can pre-order the world's thinnest smartphone with a 3x optical zoom for 550 Euros. The 10-piece Hoya lens promises high quality close-up shots and photos with up to 12x magnification.
http://www.notebookcheck.net/Asus-ZenFone-Zoom-ZX551ML-now-available-for-pre-order.163284.0.html