Samsung subsidiary Harman Kardon has taken the wraps off what it hopes will be able to take on Apple's AirPods and headphones like the Apple-owned Beats Solo Pro among others. Each of the three new models, in total, also feature Google Assistant and Amazon Alexa support.
https://www.notebookcheck.net/Harman-Kardon-rolls-out-new-Fly-range-of-headphones-including-AirPods-competitor.449393.0.html