The P8 Max phablet will retail for the equivalent of 545 Euros. It includes a 6.8-inch FHD display and runs on Android 5.1 Lollipop.
http://www.notebookcheck.net/Huawei-P8-Max-launches-tomorrow-in-China.145498.0.html
In the thumbnail it looks 99% like a Sony without the logos.