Details about Apple's first set of over-ear headphones have been released, along with information about the "AirPods Pro Lite". Apparently called the AirPods X, they are part of a wider plan to gradually wind up the Beats. 9to5Mac disagrees, though.
https://www.notebookcheck.net/Apple-targeting-WWDC-2020-for-over-ear-headphones-with-AirPods-X-coming-in-September-plans-to-phase-out-the-Beats-brand-afoot-too.460143.0.html
Please, Beats is nothing but a symbol of poor taste.
meh, Apple dropping Beats in lieu of their own branded products isn't a new strategy. Beats was early competition.
plenty of large companies acquire smaller - more popular - brands only to either use their tech or to connect the newer, trendier brand to the larger, older company or both. why buy Beats when you can just buy Apple.