A TechPowerUp report indicates that the NVIDIA GeForce RTX 2060 12GB will not have a pricey Founder's Edition variant from NVIDIA. Instead, the refreshed Turing card will be an AIB-exclusive, which could potentially help keep pricing under control.
https://www.notebookcheck.net/The-GeForce-RTX-2060-12GB-won-t-have-a-Founder-s-Edition-AIB-custom-units-set-to-arrive-at-launch.582998.0.html
This is just silly and it seems to assume that it's 2019, not 2021, the Founders Edition is sold on Nvidia's website at MSRP when it's available, the AIB cards will become immediately overpriced.