EVGA's GeForce RTX 3090 Ti FTW3 Black Gaming is currently being sold under its official MSRP. Although $1900 is still a significant amount of change, this is less than what some GeForce RTX 3080 SKUs were retailing for just months earlier. Lower pricing hints that, should NVIDIA beat the GPU supply crisis, RTX 4000 series cards might end up being available for at or near MSRP.
https://www.notebookcheck.net/EVGA-GeForce-RTX-3090-Ti-FTW3-Black-Gaming-is-actually-being-sold-under-MSRP-at-US-1899-hinting-at-price-normalization-for-Lovelace-and-beyond.622162.0.html