Qualcomm has just announced that it has become a Premium Partner in Scuderia Ferrari's campaign for the 2022 FIA Formula One World Championship. This new agreement will also see much more Snapdragon technology in the classic Italian marque's next generation of road cars as well. Qualcomm will also become involved in the brand's eSports concerns.
https://www.notebookcheck.net/Ferrari-announces-a-partnership-with-Qualcomm-to-level-the-tech-in-its-premium-and-F1-cars-up.598276.0.html
Interesting that is a CEO that is actually an engineer, wiki says he has more than 100 patents in his name.