Meta, the parent company of Facebook, has agreed to settle a lawsuit with the US government. The lawsuit accused the social media giant of operating an ad servicing algorithm that helped housing advertisers discriminate against certain groups.https://www.notebookcheck.net/Facebook-denies-its-algorithms-helped-advertisers-carry-out-housing-discrimination-but-settles-with-the-US-govt-regardless.630548.0.html
"ensure that the people who are seeing the ads are the right target audience"
I have used the web for 27 years and have seen exactly 1 targeted ad that I wanted to see but countless millions of unwanted ads. Algorithms cannot find suitable ads if they select among those being paid and not among those one might want to see.