New priorities. Nvidia wants to help laptop manufacturers building lighter, thinner, cooler, and especially quieter gaming notebooks and developed the hardware-based Max-Q technology as well as the drivers-based WhisperMode. We present both new features and compare initial benchmark results with conventional Pascal GPUs.
https://www.notebookcheck.net/Nvidia-Max-Q-WhisperMode-Information-Initial-Benchmarks.230426.0.html