Due to high demand and limited availability, the highly anticipated Ford F-150 Lightning is being sold for US$30,000 above its already steep sticker price at some dealerships, and buying the all-electric pickup truck probably won't become much easier in the foreseeable future.
https://www.notebookcheck.net/Ford-F-150-Lightning-reservation-holders-face-massive-US-30-000-dealer-markup-as-demand-for-the-electric-truck-outstrips-supply.589464.0.html
It is a distressing to hear about 30K ADM on the F150 lightning. I have been a loyal Ford owner for the last 40 years. I will have look at other vehicles now. Just can't swing $30K ADM.
It's actually against the law to charge markup.. So these guys are criminals!!
Never will pay over MSRP for a depreciating asset
If dealers think that they are justified in charging $30k over MSRP then overcharge for service after, they are starting to walk dow the road to extinction. I'll just go for a Tedla or Rivian
Zero chance I'll buy one even a single dollar above msrp and I'm coming from a Honda Ridgeline and am one of the earliest reservation holders.. Leave it to Ford to botch rollout of their most important vehicle. I don't need a Lightning. My RL will go another 150K. Does anyone enjoy the process of buying a new vehicle anymore? High pressure, bait and switch, ridiculous fees. Stealerships should just service cars at this point. I'd rather buy direct from manufacturer.
One dealer in Virginia? If I was Ford I'd yank their dealership.
I was a very early reservation maker. Never owned a Ford. After this fiasco I will not be buying a Ford for a long while.
At least there will be a lot of Mavericks to fill the void.
Seriously?
I'm an early reservation holder as well and won't pay a $30,000 markup or a $10,000 markup.
Ford has a great opportunity to continue being the leader in pickup sales, buy nonsense like this will only provide them a short term profit and long term negative image.
Easy fix. Cancel your reservation and no one buy one if it's marked up at all.
This is the problem with a dealer centric sales and distribution setup. Some states have even tried or did block direct to consumer sales claiming it harms the consumer.
Looks to me like dealers taking advantage of consumers harms consumers.
You should be able to order your car directly from Ford and not be forced to use greedy middlemen. They have a standard MSRP they use and already in that price the dealer has a profit so if ford simply sells their cars at MSRP to consumers and at their discounted rate to dealers this will stop the price gouging going on. The only markup will be for that one that's sitting on the showroom floor and if you just gotta have it then pay the 10k or whatever over MSRP but to be paying that for cars not yet even made yet is stupid.
Great example of capitalist greed that we are facing in the US.
Just like the release of new ps5s and Xbox, there's going to be rich people hoarding these vehicles with insane markups.
So much for saving the environment and eliminating co2 emissions cause no ones going to be able to afford it except for the wealthy.
Spite-buy Tesla just to flip off the dinosaurs... um... the dealers, who have zero relevance in a modern internet-enabled auto market. Ford and State legislatures need to catch a clue that society rejects their abusive tactics.
You're better off buying a Rivian. For that price you'll get a better product and better service...
Why would you buy this junk to receive 7mpg after your electric bill?
Not sure where the person who commented it's illegal for dealers to charge a mark up got that info from. That 100000% false.
The Maroney sticker on the car window is a suggested reatail price. Dealers have the right to charge whatever they want, no matter how low that move is.
I use to work at a dealership. There's actually 3 prices for a vehicle.
The price the delear actually pays...the price they tell you...and the price they try and sell it for.
Back in 1994 a Camaro Z28 from our dealer was bought for 12500. They told people they paid 16800 for the car...and the Maroney sticker was asking 23,xxx. So there ya go. The same thing is true today except that the numbers would be higher in each.
Ford cannot step in and stop mark up either. The only way to stop it, is not buy it. But the dealers know this will never happen because there are always those people who want to be the first ones to have it...and will over pay just so they can brag.
So, ONE dealership out of thousands sends notice and that qualifies as "consumers" as in all dealerships? This "reporter" has delusional visions and exemplifies mass hysteria exaggerated generalizations. Why not write "XYC Ford in ABC city, CX state" sent notices.. " Sorry but this is not responsible "reporting."
Ford has gone after dealers doing crazy markups on the Mach-E. ALL booking holders need to email,tweet, Facebook comment on ford's pages. And they will make sure no one paying crazy markups.
The guys that think this is fine are the overweight car salesman. This is a travesty, the us govt and all big industries should be overthrown. And car salesmen should be in prison or frankly sent to the gallows for their crimes against the people.
This can only happen if a fool pays the price. Just as they are doing now with truck prices paid. There is and never will be...a shortage of fools. Over 35k is simply foolish.
I'll never buy the Ford f150 lighting do to what's going on with it. And it don't save on anything It's a gimmick. And that going for any nother ev as well. I'm am shamed at ford for what they are doing. Henry Ford would not be happy if he knew what was going on with his company today.
The buyers have the option of changing the dealership before they order.
I'm buying a diesel since the powers that be want to take advantage. So much for trying to be eco-friendly...
no way will I allow a dealer to shake me down for kind of money. I have a Rivian reservation as well.
Clearly this is an opportunity for every contractor that does plumbing, electrical and HVAC on commercial settings to start charging this particular dealership way more due to demand of services. If the dealership feels that they can gouge customers, that dealership should be able to pay a higher premium for services rendered to them.
Didn't something like this happen with the Mach-E.. and people canceled and didn't buy leaving them sitting on the dealers lot...
And the horror stories about dealer issues and rip-offs..
These issues should be reported to Ford, BBB (against both Ford and the dealership) and consumer affairs.
I was actually excited about the lightning and looking forward to jumping ship on Mopar (dealership sketch service and 70k+ mile curse the vehicles have..)
But I guess another Ram or that Rivian will do..
To those who said the wealthy are going to be the ones buying these, ya wrong, there the ones paying cash below MRSP..
Why anyone would pay more than MSRP heck MSRP is throwing money out the window.
I don't see how lenders are giving loans on these overpriced vehicles.
Ok a couple of things.
1) Ford cannot control the price dealers choose.
2)Ford gets zero profit from upmarked vehicles only the dealer
3)In many states it is illegal for direct to consumer sales
4)the up charge is not illegal you need to go to a different dealer
5)the article is referencing only one dealer but I'm sure there will be others
6)people saying they will go get a Rivian. There is currently a 5 year wait-list on they're truck. They can only make a couple a day right now.
7)Again Ford is powerless. But you aren't write your state governments and file petitions to outlaw dealerships. And have them be only servicing centers.
8)that is all.
Bought a percherron the original 4 whl drive and a buggies. By by ford
Another justification to remove state dealership requirement.
Since EV demand is likely to outstrip demand for a long time, a free federal incentive could be to stop such dealer markups. Harder though would be price control for the manufacturers.
"A fool and
his money
are soon
parted"
Proverbs 21:20 of the King James Version.
Looks like that time has finally come for the manufacturer to be able to sell directly to consumers like Tesla wanted. Ford can control the OEM service centers as well. It would make things much easier. The dealers would no longer need to be in the center of town.
Simple. End these dealers privilege to sell Ford's. GM just ditched dealers who refused to step up to their EV plan. Buh Bye. Just like SEARS.
Anyone who pays a single penny over the already overpriced MSRP is a complete and certified IDIOT!
Quote from: Garret
Anyone who pays a single penny over the already overpriced MSRP is a complete and certified IDIOT!
/quote]
Simple let them sit if you don't but them the price will come down. This is all driven by the buyers ego . Just have to have it first.
If people weren't stupid enough to pay the markups there would be no markups! The whole problem with the US economy right now is too many stupid people with money!
I believe when the Lightning finally rolls out no one will have saved any money, whatever statistics say, they have been manipulated to bring sales. The big picture is to tax personal vehicle ownership to bring it to extinction. Governments are working on mass transit now, in the UK and here in San Diego, CA. Once gas and diesel is gone, EV's are the final act. Enjoy overpaying for the most profitable vehicles manufactued, pickups.
This is just making other brands more lucrative to consumers. I'm not buying into 100% EV's. Just doesn't make any sense in my line of work. I travel extensively and EV's can't compete with gassers.
The powers that be are hard at work to make you immobile. When you're immobile you're vulnerable. Once all ICE vehicles are outlawed/ taxed to death we'll be in electric vehicles with tiny ranges. Most people will NEED to charge daily. Your personal freedom of transportation will be tied directly to the electrical grid.
A flip of the switch...grid is off and citizens are immobilized. Fish in a barrel.
Not enough raw materials for batteries to equipped the supply for the future. Electric cars will be for the rich and the avg masses will be forced into mass transit , bicycles, etc. City in the UK is already trying to do it! Do a search...
There is no excuse for this mark up above MSRP. Boundless greed by dealership. Why not just charge the MSRP, put people in line by first come first served method like paying for groceries. When the product is sold out, you just have to wait your turn till it comes up as more units become available. If you go directly to Ford what's to keep them from jacking up the MSRP to begin with? So the customer is always the loser.
I smell LAWSUITS
JUST DONT BUY THE TRUCK. Everyone HODL. Once these trucks sit on the lot for 9-12 months the price will plummet. And if we don't buy them the dealership won't buy them if the dealership don't buy them ford will have invested billions into something nobody is buying because the dealership markup. Then Ford starts putting pressure on dealerships. HODL and don't even think about buying that truck for 30k over. If I see one on the road in the first couple months I and probably everyone els in here will point and laugh at you. Paying 70k for a 40k truck hahahaha.
I won't pay above MSRP I can wait
STOP PURCHASING ALL INFLATED PRODUCTS.
WELL I can tell you when salmon prices dropped, I had to sell a custom home on a lake all my new cars and a classic t-bird at 35. I commercial fished in wa. And Alaska for 50 years, and rode a bike and took transit for three years before I was able to purchase a geo metro from volunteers of America for $950.
My point is LET THIS GREED destroy them, we lost a thriving Fisheries in WA when our government gave it to INDIANS without compensation to whites. If you have nothing our government and billionaires not care, there raising prices when they have been making billions for decades, the poor are losing the rich need more billions in order to make it so they tell us.
From what I can tell the wa native tribes are the only tribes that got anything at all, out of all of North America. Tribes have a very valid claim to all of AMERICA, before we came the tribes were in Heaven. It's only right , our government should not act like there compensating Native Americans in wa only, because no one else is losing anything, and the Indians thought they had won something. But the fishery is not profitable, they spend money from casinos on the boats they don't make money with, and another loss is the loss of tribal members lives because they weren't fishing before and without someone to teach , we've had deaths here of young boys and girls.
The wealthiest need to loose, we all need to be accountable for what happened when our forefathers slaughtered Native Americans , they circled tribes killed the men before they were able to defend themselves, then set fire to the huts where the women and children were.
We've known this for a long time and have done nothing, and we pride ourselves as being a country of , can I say GOD BLESS AMERICA TYPES
Best of luck
smart folks will buy 500 dollor used civics etc.
If you pay above MSRP, you're stupid. The end.
Doesn't matter. There are plenty of people willing to buy these few first F-150's. Look at how may people jumped in on the $125K Teslas when Elon first started producing cars. It didn't kill demand one bit that the cars were well over $100K.
Maybe I live in the land of the "haves" but I see more $100K plus cars a day than I can count.
I got more time than money.. Lol.. I can wait.. They already have my deposit. And I'm super ok with waiting until 2023 or after to get a realistic price on the truck..
No.
How will all the so called green energy power all these electric vehicles? I guess we will be building more coal fired and nuclear power plants.