A scrapped EVGA RTX 4090 FTW3 has broken cover. According to hands-on footage from tech YouTubers Gamers Nexus and JayzTwoCents, the design of the board is an evolution of the RTX 3090 Ti FTW3 with three 100 mm fans responsible for cooling the AD102 chip powering the GPU. https://www.notebookcheck.net/Doomed-EVGA-RTX-4090-FTW3-surfaces-with-a-capable-cooling-solution.667057.0.html
A possible theory is: EVGA noticed the 12-pin adapter to be a fire hazard while Nvidia prohibited reliable 8-pin connectors. Another theory is: Nvidia created unfair market conditions for the AIBs.
Quote from: RobertJasiek on November 10, 2022, 11:01:47Another theory is: Nvidia created unfair market conditions for the AIBs.
This sounds really counter-intuitive, why should they sabotaged their own Founder's Editions GPU as well in the process? Never mind that there are AIBs like Asus that can and will profit from their AMD GPUs sales, if this issue will end up impacting Ada Lovelace sales overall.
There have been reports that Nvidia has increased margins drastically during the recent 10 years leaving AIBs with at most ca. 5% (endconsumer price minus production cost) at basic MSRPs. Some AIBs can still operate at 5%. What we often see, however, is GPU models with prices far above basic MSRPs. This is a method with which AIBs try to survive. However, they cannot compete fairly with Nvidia's own Founders Edition models when Nvidia has ca. 65% margin.
Why? Because Nvidia wants almost all of the margin for itself, of course.