Ford F-150 Lightning reservation holders face massive US$30,000 dealer markup as demand for the electric truck outstrips supply

[adrian radu]

Looks like that time has finally come for the manufacturer to be able to sell directly to consumers like Tesla wanted. Ford can control the OEM service centers as well. It would make things much easier. The dealers would no longer need to be in the center of town.

[Wheels]

Simple. End these dealers privilege to sell Ford's. GM just ditched dealers who refused to step up to their EV plan. Buh Bye. Just like SEARS.

[Raul Jaime Chapa]

Anyone who pays a single penny over the already overpriced MSRP is a complete and certified IDIOT!

[Garret]

/quote]

[Garret]

[Roge]

Simple let them sit if you don't  but them the price will come down. This is all driven by the buyers ego . Just have to have it first.

[Mannayr]

If people weren't stupid enough to pay the markups there would be no markups! The whole problem with the US economy right now is too many stupid people with money!

[Chris Milstead]

I believe when the Lightning finally rolls out no one will have saved any money, whatever statistics say, they have been manipulated to bring sales. The big picture is to tax personal vehicle ownership to bring it to extinction. Governments are working on mass transit now, in the UK and here in San Diego, CA. Once gas and diesel is gone, EV's are the final act. Enjoy overpaying for the most profitable vehicles manufactued, pickups.

[James N]

This is just making other brands more lucrative to consumers.  I'm not buying into 100% EV's. Just doesn't make any sense in my line of work. I travel extensively and EV's can't compete with gassers.

[Lee E.]

The powers that be are hard at work to make you immobile. When you're immobile you're vulnerable. Once all ICE vehicles are outlawed/ taxed to death we'll be in electric vehicles with tiny ranges. Most people will NEED to charge daily. Your personal freedom of transportation will be tied directly to the electrical grid.


A flip of the switch...grid is off and citizens are immobilized. Fish in a barrel.

[Jon Sutherby]

Not enough raw materials for batteries to equipped the supply for the future. Electric cars will be for the rich and the avg masses will be forced into mass transit , bicycles, etc. City in the UK is already trying to do it! Do a search...

[Terry]

There is no excuse for this mark up above MSRP. Boundless greed by dealership. Why not just charge the MSRP, put people in line by first come first served method like paying for groceries. When the product is sold out, you just have to wait your turn till it comes up as more units become available. If you go directly to Ford what's to keep them from jacking up the MSRP to begin with? So the customer is always the loser.

[Sergep]

I smell LAWSUITS

[Z]

JUST DONT BUY THE TRUCK. Everyone HODL. Once these trucks sit on the lot for 9-12 months the price will plummet. And if we don't buy them the dealership won't buy them if the dealership don't buy them ford will have invested billions into something nobody is buying because the dealership markup. Then Ford starts putting pressure on dealerships. HODL and don't even think about buying that truck for 30k over. If I see one on the road in the first couple months I and probably everyone els in here will point and laugh at you. Paying 70k for a 40k truck hahahaha.

[Gary]

I won't pay above MSRP  I can wait