Let's see here, pull up Amazon
Silicon power nvme 1tb 3400/3000 $133
Sabrent nvme 1tb 3400/3000 $150
Samsung 970 Evo 1tb 3500/2500 $179
Adata 1tb nvme 3500/3000 $110 (actually ordering one right now because, hot damn, that's a good price)
The real kicker is that when the price of an nvme is $200 for a terabyte it's gen4, not 3
Sabrent gen4 1tb 5000/4400 $200
Corsair (with heatsink) 1tb 4950/4250 $195
Gigabyte 1tb w/hs 5000/4400 $220
What I'm trying to say here is that this isn't exciting news, it's disappointing, and for a few reasons. Firstly it means another company is coming in with a subpar piece of tech at a high price, nearly double some other competitors, and secondly it shows that the person whom wrote this article did exactly no research on the topic and doesn't understand what they are reporting on in the slightest.