AMD revealed the RX 6500 XT as a US$199 graphics card at CES 2022. ASUS has priced its custom cards way higher in the Eurozone, where the card will start at €299, equivalent to US$275 discounting VAT. Another RX 6500 XT card will sell for €334 though, putting the graphics card at over US$300.
https://www.notebookcheck.net/Initial-AMD-Radeon-RX-6500-XT-prices-rubbish-US-199-MSRP.591616.0.html
The issue here is that people are buying them at these prices.
I'm certainly not the target buyer. Sad that there is a target buyer at those prices.