The Alloy Origins is the company's first 60 percent keyboard and it's now shipping for $99 USD. Its launch comes a few months after the Ducky One 2 Mini mechanical keyboard which was made in collaboration with HyperX.
https://www.notebookcheck.net/HyperX-launches-Alloy-Origins-mechanical-gaming-keyboard-complete-with-red-switches-and-an-aluminum-body.524111.0.html