Although Samsung has been providing solutions for the automotive industry for a while, it had no dedicated brand for this market. The new Exynos Auto and ISOCELL Auto come to fill in the gap and "to bring cutting-edge application processor and image sensor technology solutions to the road."
https://www.notebookcheck.net/Samsung-introduces-the-Exynos-Auto-and-ISOCELL-Auto-brands-for-automotive-applications.338524.0.html