We may be a year on from the arrival of AMD and NVIDIA's latest desktop graphics cards, but their prices are still nowhere near MSRP. As research shows, the price of a GeForce RTX 30 or a Radeon RX 6000 series card will set you back roughly 1.9x more than NVIDIA and AMD state they should cost.
https://www.notebookcheck.net/NVIDIA-GeForce-RTX-30-and-AMD-Radeon-RX-6000-series-prices-remain-stubbornly-high-a-year-on.580863.0.html