The launch of Intel Alder Lake is imminent, according to Lenovo. The company's first Alder Lake-based gaming PC will be orderable from next month with DDR5 RAM and PCIe 5.0 support. The Legion 9000K will start shipping in early November.
https://www.notebookcheck.net/Lenovo-announces-the-first-gaming-PC-with-Intel-Alder-Lake-processors-DDR5-RAM-and-PCIe-5-0-support.567728.0.html
Lenovo indeed omitted intel's name but they didn't omit the branding. "酷睿12代处理器" means CoreTM 12th gen processor. I don't think anyone would mistaken Core CPUs for another company's products