The start-up RollingSquare scored a major crowdfunding win with its original inCharge product, a miniature cable that clicks together with magnets to form a keychain for portability. Now, it is back with a new version, rated to deliver up to 100 watts (W) of power when connected to a compatible device.
https://www.notebookcheck.net/The-inCharge-cable-is-back-with-100W-X-and-X-Max-variants.508300.0.html
You should do more research when writing a article. Several incorrect statements
1) There's are no different versions with micro-USB or lighting connectors. There's only 2 variants a short key chain and long 1.5m variant. Every single one of the cables will have a micro-USB / lightning and USB C. That's the whold point of this cable. To charge anything without having different cables or version for different devices.
2) The statement "This time around there seems to be a longer 1.5m variant" is incorrect. They had this exact same length cable that launched along side the previous inCharge 6 keychain cable.
Anyone doing even 5 mins of research would atleast understand what the product is used for and not put out blantent misrepresentations.