Seiko has turned anime collabs into a product line, and the new Fullmetal Alchemist is the latest drop

[Redaktion]

Seiko has quietly built a repeatable anime collab formula in 2026, and the new Fullmetal Alchemist: Brotherhood watch is the clearest proof yet that it's working (and that the brand is choosing its IP partners very deliberately).

https://www.notebookcheck.net/Seiko-has-turned-anime-collabs-into-a-product-line-and-the-new-Fullmetal-Alchemist-is-the-latest-drop.1323901.0.html