Take-Two spent $50M to redefine Borderlands’ art style, CEO reveals

[Redaktion]

Take-Two CEO Strauss Zelnick revealed that the company spent an additional $50 million and delayed the original Borderlands by more than a year so Gearbox could replace its gritty, realistic look with the cel-shaded style now associated with the franchise. Zelnick described the decision as risky and unconventional, but said it was crucial to turning Borderlands into a hit.

https://www.notebookcheck.net/Take-Two-spent-50M-to-redefine-Borderlands-art-style-CEO-reveals.1300607.0.html