LG releases UltraGear OLED 45GX900A gaming monitor in more markets with early US discount offered

[Redaktion]

The UltraGear OLED 45GX900A is barely a month old. Nonetheless, LG has already discounted its latest 45-inch OLED gaming monitor by $400 in the US. At the same time, the company has released the same 240 Hz ultra-wide monitor in Europe and the UK.

https://www.notebookcheck.net/LG-releases-UltraGear-OLED-45GX900A-gaming-monitor-in-more-markets-with-early-US-discount-offered.1102723.0.html

[TruthIsThere]

"For context, the UltraGear OLED 45GX900A landed in Canada, Hong Kong and the US last month. Incidentally, LG is already offering its new 45-inch gaming monitor at at $400 discount in the US (curr. $1,299 on Amazon)"

"Incidentally"? Hardly. This was clearly part of LG's strategy from the start; launch at an inflated price point to test market tolerance, then roll out a so-called "discount" if sales lag; creating the illusion of a deal on what's still a questionable product for the price. It's a classic playbook move.

Just imagine the early adopters who bought this ratchet display ~1700 bones, thinking they were getting cutting-edge value. Meanwhile, there's no way LG could afford a 400 price cut unless they had significantly overpriced the monitor to begin with; likely by a factor of 3 or 4 times its actual production cost.

This isn't generosity; it's optics. And it leaves those who bought in early with donkey ears.