Ubisoft claims microtransactions "make the player experience more fun" in annual report

[Redaktion]

58% of Ubisoft's PC revenue in the fiscal year 2024 came from digital microtransactions, which it states are 'always optional'.

https://www.notebookcheck.net/Ubisoft-claims-microtransactions-make-the-player-experience-more-fun-in-annual-report.1063072.0.html

[good fairy]

Ahhh, those good old commercials from way back when smoking was marketed as healthy.

[heffeque]

Not sure if sociopaths or psychopaths (or both), but they're definitely distressing people for personal gain.

[A]

Microtransactions is as fun to gamers as ubisoft stock crashes are fun to usbisoft investors

[Gazz]

And yet obviously it's working for them. No one buys them, less profits, less micro transactions.