Intel desperately needs to capture market share right now. They need as many users as possible and for the feedback from those users to continue to improve their dGPUs and drivers, and to entice more AIBs to jump on their bandwagon, and for devs to start optimizing for their dGPUs on their own accord, without Intel having to shovel money in their direction. They'll only get any of that from increased sales and marketshare. Their dGPUs are still 3-5 years away from that level of maturity, so those margins are going to have to stay slim in the meantime. It's the right decision. Only question is, will Intel have the cajones to stick to that strategy.