Ford blames cost of electric vehicle production for upcoming job cuts of over 1,000 workers

[Redaktion]

Ford has announced plans to cut upwards of 1,000 jobs in the US in the coming months, citing, among other reasons, high costs of pivoting its production to electric vehicles and the lack of profitability in the electric vehicle market as reasons for the lay-offs. The lay-offs are expected to affect both salaried and contract engineers in its internal-combustion-engine division and software developers in its EV business. Ford also expects to continue losing money, to the tune of US$3 billion, on its electric vehicle division in 2023.

https://www.notebookcheck.net/Ford-blames-cost-of-electric-vehicle-production-for-upcoming-job-cuts-of-over-1-000-workers.728766.0.html

[Mr Majestyk]

Last I checked no one forced Fraud into making EV's. They chose to do that despite not being ready. They thought they were smart dumping all their sedans and cars like Fiesta, Focus, Falcon, Mondeo etc and only offering overpriced SUV garbage in their place. They could have embraced hybrid technology as an interim. Too clever by half, but we don't expect US car companies to be leading lights.

[A]

Last I checked no one forced Fraud into making EV's. They chose to do that despite not being ready. They thought they were smart dumping all their sedans and cars like Fiesta, Focus, Falcon, Mondeo etc and only offering overpriced SUV garbage in their place. They could have embraced hybrid technology as an interim. Too clever by half, but we don't expect US car companies to be leading lights.

The thing is, SUV sales were taking over and they weren't producing enough quantity of sedans for them to be profitable. For non-premium cars, you need hundreds of thousands of them sharing a platform. It's the same issue their EV division is having, not enough quantity. They should have made a new EV premium brand a decade ago and by now they would be able to be making profit on making EVs. But now everyone expects more affordable EVs so its much harder competitive market for Ford who prior to a Mustang never made their own EV platform. And now they are trying to tackle multiple of them

It is too late to embrace hybrid technology, as most people who buy a hybrid next car is an EV. There is too much investment cost in that.

The only thing they should have made is a F150 plugin hybrid instead of the EV lightning and the regular hybrid.

As for the firing of people, that is nothing more than an excuse they can peddle to shareholders, watch executives get bonuses