Just echoing Retaylor's comment. Gopro's surprise move to offer discount pricing (including their discount on accessories) direct to customers is a disgusting move. In retrospect, it seems to be a follow-up to the company's announcement that they'd be shifting their business model to d-to-c, but of course, Gopro didn't mention that they'd still be allowing retail sales while making it next to impossible to sell them! 
We've been selling Gopro for many years, and this is how we're repaid. We've solda minimal quantity of hero9, but and will probably stop selling the cameras altogether. We'll still sell the accessories, because our customers appreciate the convenience of being able to visit our shop and make their purchases, but it's my hope that eventually, Gopro will go bankrupt. Disgusting move by a disgusting company.