I understand the need to get paid, but the current digital economy model is broken. Every time you buy a storage medium (memory card, empty optical disc, HDD, SSD, etc.) you pay the copyright tax. And now the German taxation on citing material? I'm just waiting to see it translate into academic paywalls.
Now, I don't have it set up on this particular machine yet, but I have a habit of using a vpn to mask my IP address, my browsers are set to DNT, and I erase cookies on a regular basis. Also, a site that requires cookies to function is already a bit questionable thing.
If the ad companies would avoid using popups, sound ads( I hate those in particular, especially when I can't find the tab that is playing it) AND would respect DNT, or would offer an opt-in model (even better), than I would not go to all the lengths to obscure my digital footsteps.
Finally, it is important to note, I have never, ever willfully clicked on an ad. And I have never, ever, bought anything through an ad. The things I bought, I bought because I knew what I was buying beforehand, and I knew where to find it. I found out both things through good editorials like yours. And I've been on the internet since 1997. Take note of this. I am not alone in finding ads intrusive and in many cases (like not respecting DNT) immoral.
The UK already has a fund which pays all the authors whose books are borrowed from public libraries. They are paid a small sum every time that their book was borrowed in the last year. Once a method for a country to raise money for websites is identified, surely that country can fund its "public interest" websites in proportion to the number of clicks they receive?
There have been a number of very well written articles from tech savy sites (Arstechnica and Techreport spring to mind) on this subject and I would include yours among them. My personal take on this subject as a lay user is that advertising that requires to run script from an external website is fundamentally insecure, if you are serving it locally then you are taking responsibility.
I think you might be missing a trick too, when i'm reading a review from the UK and you have a sponsored link to notebooksbilliger.de at the end that's saying buy this laptop here if you liked the review is that's absolutely fine but maybe you could also have links for someone more relevant to me ?
I have no problems with banners if they aren't intrusive. And for me the current situation is okay.
I think one option to look for could be to allow notebookcheck readers to buy trough the website. If firms were truly international*, i mean i could buy directly from HP, Dell, Samsung, Asus etc or affiliated from a link in the notebookreview. I wouldn't had any problems, i really like your reviews with such detail. *Unfortunately in most countries it is trough resellers and stores where the client as no choice in configuration. I must say that the big reason i don't change notebook often is because i have no choice on configuration, so i only do that when all components improve, which means 4-5 years.